Gembridge Launches Reseller Programme
Trade members who join the reseller programme will be able to curate the Gembridge offering in line with their own market segments, and will benefit from the support network of Gembridge, including a global ambassador network of industry leaders in key markets, logistics and drop shipping, trusted payment process, and 72-hour return policy.
«Our catalogue features all major varieties of gem-quality coloured gemstones that are in demand and good value», said Jean Jureidini, the Gembridge Commercial Director. «As a verified Gembridge Reseller, trade members get instant access to a global supply of gem-quality stones catalogued by experts, maintaining their own branding and customers, and backed by Gembridge’s support services and logistics». Resellers will be able to showcase listings, quality video and images on their own online platforms using a secure API (Application Programming Interface) that allows constant communication between applications.
The API is accessible for custom integrations on platforms like Shopify, Etsy, WooCommerce, Magento and many more. Listings will be monitored and updated in real time, notifying resellers of any changes and sales that occur on Gembridge, and vice versa. Nick Marrett, Gembridge CEO, said: «This programme will mean better collaboration, more fluid integration between Gembridge and our members, greater scale, automation and standardisation in our industry.»
Tony Brooke, Gembridge Chairman, said: “The reseller programme has huge potential to boost turnover across the global industry. Long term, this means a more open, inclusive market, with more people seeing more stones, ultimately offering a wider variety of choice and quality for end consumers. This positions Gembridge as the world’s best single source of great value gem-quality coloured gemstones.» Today Gembridge welcomes members from 60 countries and is represented by 16 Ambassadors, with Hubs in Shanghai, New York, Los Angeles, Chattanooga, Minas Gerais, Bogota, London, Geneva, Munich, Nairobi, Beirut, Jaipur, Colombo, Bangkok, Singapore, and Sydney.
Gembridge is a commercial member of CIBJO, the World Jewellery Confederation and is a member of the ICA, International Colored Gemstone Association. Gembridge is regulated by Singapore’s Ministry of Law for purposes of anti-money laundering and countering the financing of terrorism, in cooperation with the Financial Action Task Force, which is leading regulatory reforms across 200 countries.
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