Bulgari lands on Tmall Luxury Pavilion
This initiative is designed to provide customers with a new experience of luxury consumption in the digital era. As one of the renowned global luxury brands to pioneer the digital world, Bulgari has been revolutionizing the luxury retail sector with the aim of offering clients with more diverse and modern luxury experiences.
The newly opened "Bulgari Flagship Store" is the first boutique of a global luxury brand that adopts the concept of innovative flagship store on Tmall Luxury Pavilion. With the unique fusion of a minimalist user interface design and Bulgari’s distinctive artistic style, the flagship store delivers an immersive shopping experience and demonstrates the Italian excellence and exquisite craftsmanship that have been inherited by the Maison since 1884.
Consumers can enter the store by searching for "Bulgari" on the Taobao app or Tmall app to select their favorite pieces and enjoy excellent services throughout the entire buying lifecycle on Tmall Luxury Pavilion. Through the new online platform, guests can also explore the world of Bulgari and its rich heritage of over 100 years.
The newly launched "Bulgari Flagship Store" highlights once more the Maison’s attention towards the digital universe, which is nowadays an essential driver of the luxury world. Amid the growth of the online luxury market and the rise of young consumers, Bulgari keeps adjusting its business strategies according to the lifestyle changes of customers to fully meet their evolving needs.
J. Michael Evans, President and Director of Alibaba Group, said: «We welcome Bulgari to the Tmall Luxury Pavilion. As Chinese consumers are increasingly reliant on online consumption and their diverse lifestyles are influencing their spending behaviors, Alibaba is continuously upgrading digital capabilities to serve Chinese consumers well. The new "Bulgari Flagship Store" on Tmall Luxury Pavilion represents our strong partnership with Bulgari and also embodies a new concept of flagship store that can further enrich the immersive experience on the customer journey for luxury consumption on Tmall.»
VO+ Magazine
