Buccellati opens in Chengdu

Sixty-five square meters in the most advanced commercial complex in western China. It is here that the historic Milanese brand Buccellati found its home last January, strengthening its presence in China.

A magical place that will host all the maison's collections, from the most iconic ones, to jewels with intricate gold lace, to cocktail rings with one-of-a-kind stones, as well as pieces of silverware and watches.

This new store, in one of the most important shopping centers for international high-end products, joins the other stores already present in Shanghai, Beijing, Hong Kong and Macao.

Since 2019, a brand of the Richemont group, Buccellati realizes 95% of its turnover abroad between Asia, the USA and France, with a widespread distribution between shop in shop, retailers, single-brand stores and corners.

The brand has just launched the latest high jewelry collection with unique pieces that strengthen the brand's identity, thanks to the mastery of the workmanship and the use of stones, such as the faceted tourmaline for the Passione ring, just launched.