Gismondi 1754 and its Africa

Ghana, Ivory Coast and Nigeria. Countries rich in natural precious resources that can now count on yet another.

Since February, these nations are the new top destinations where the Gismondi 1754 brand, the historical Genovese company which has been making the finest jewelry since 1754, is being distributed. “We are continuing our international consolidation strategy by extending our presence in a new continent like Africa, focusing on those countries with a strong growth rate,” said CEO Massimo Gismondi. “The decision to open on these new markets also comes from considering that, due to Covid problems making it impossible to travel abroad, wealthy people are in search of high-range brands within their own country of origin.

This is why it has become strategic for us to be there with our jewelry through high-level, expert professional agents who know the local clientele so that our commercial philosophy, which is greatly based on trusting relations, can be transmitted in a natural manner.”

At the moment Gismondi is being represented by one agent, already familiar to the luxury segment, able to appropriately promote the one-of-a-kind, Made in Genova creations to public figures and local entrepreneurs in Central Africa.

Lorenza Scalisi, Editor VO+